Is There a Place for Printed Leaflets and Flyers in a Digital Marketing World?

Whatever the size of a business it has to advertise or market itself in some way in order to draw in customers and clients and there has been a lot of agonising about the whether there is still a place for print marketing materials in the marketing mix.

It is generally said that every piece of marketing material needs at least six “touches” before it is either read or given attention. This would apply whether the medium was a promotional e-mail or e-newsletter, or a printed flyer.

It could be argued that an inbox swamped with unasked for promotional emails is a greater test of the receiver’s patience than a printed flyer and getting and keeping their attention online is much more difficult.

People read 40% slower on line and generally will not scroll down more than one screen at the most so the temptation to stop reading beyond the first couple of lines then hit the “delete” button is considerable. There is also the option to set up e-mail to block certain senders.

In view of this flyer printing could turn out to be a more cost effective method of marketing or advertising. A4 printing costs can be kept under control if a flyer is printed in black and white only and the size provides enough room for the information to be designed and laid out attractively – allowing for a certain amount of white space to make the information easier to read.

A flyer may also be kept for reading at a later date, especially if the company has been clever and included a printed QR code that can be scanned onto a mobile phone to access a special offer voucher or the company’s website.

While there are arguments that using paper is environmentally unfriendly at worst it will be put in the recycle bin, at best it will be kept and read at a convenient time.

Cheap leaflet printing is widely available from many local printers with digital equipment and usually a design service is part of the package. While those who are adept on a computer can design their own online flyer using one of the many available template designs they take time and effort that could perhaps be better used on fulfilling orders from customers and clients.

A flyer can be particularly useful for a small business offering useful local services such as window cleaning, basic household maintenance, or a mobile car repair service. The chances are that if it has a contact number clearly printed it will end up next to the telephone or pinned to a noticeboard to be handy for future use.


Vegaprint provides: A4 printing & flyers printing & cheap leaflet printers