Important & Effective Information About A Business Provided By Printed Marketing Materials

Printed business materials can make a great marketing impact if they are written and designed properly.

This applies to everything from a letterhead and stationery printing to a flyer and a brochure or booklet.

Every piece of print a business sends out makes an impression on the person receiving it, whether they are aware of it or not, and it is worth taking some pains to make printed material as clear and user friendly but also reflects the company’s professionalism and attention to detail.

The guidance for letterheads is to keep the information simple, easy to read and to include only the information that is relevant. Fancy type faces that are difficult to read should not be used.

When ordering stationery printing it is important to ask for a pre print proof to make one last check that there are no spelling errors or misplaced numbers in the phone numbers and that the colours and quality of paper are as required.

A print booklet or brochure can be used for many purposes including as a catalogue and reference for a company’s services or products or to as a special souvenir issue to celebrate a particular anniversary in the company’s history.

Again the message is to keep the design clear and user-friendly. That does not mean the design cannot be innovative if this is important to the company’s brand image, but essentially a booklet is created to provide information and it needs to be clear and easy to find.

Type should be easy to read whatever the background colour and not get lost in the confusion of an overpowering background. Keep the language as simple as possible and avoid using industry-specific language or abbreviations that are unfamiliar to the reader and can make them feel excluded.

One popular marketing technique is to use a booklet to position the business as an expert in its field. People like getting something for free and a useful technique is to provide some helpful tips on issues or situations related to the company’s products or services.

Cheap printed flyers can be used to create a buzz before the release of a booklet, advertising what is coming, or to advertise a new product or service launch or an event.

While much of a company’s marketing may have moved online there is nothing wrong with continuing to use print as part of the marketing mix and there are times when it may actually be more appropriate than communicating online.