Leaflets are a versatile way of advertising, providing information or running campaigns

Leaflet printing is one of the quickest and most economical ways of getting a wide variety of information to an intended audience.

The most obvious use for a leaflet is as advertising and to inform people of a company’s basic services and contact details.  Many small traders, such as builders, gardeners, plumbers and local takeaway delivery services, distribute them house to house in areas where they are hoping to pick up work.  They can be a handy memory aid when something crops up that needs attention around the home.

Companies use them as additional sheets to insert into a folder containing information on a variety of their products or services and they are a versatile way of updating information without going to the expense of re-printing a whole brochure or booklet.

They are a good medium to use for a special promotion or offer and can incorporate a contact form for people to place an order or to request more information.  Adding a code to the form means that the company can track how effective it has been and the response rate from different areas where it has been distributed.

Leaflets are also used by many organisations, from local government to health services to local charities to provide information on specific topics. The patient visiting their local GP may come away not only with a prescription but with a leaflet printed with guidelines on managing a particular health condition and what to watch out for should the condition deteriorate.

For schools, too, a leaflet is a useful way of keeping parents informed of specific events as well as providing them with useful guides and references for each stage of their child’s progress through their education.

Printing services can provide a very simple, nicely laid out product that can incorporate a small amount of design but is largely focused on the content text.

Equally the design of a leaflet can be as eye-catching and colourful as imagination can make it.  Illustrations, cartoons, logos and corporate branding can be included to act as a reminder of the company or organisation issuing them.

Leaflet printers can provide A5 size leaflets with a cover two inside pages and outside revere by printing the entire content on A4 sheets then folding them allowing for more information to be included as economically as possible.

Despite all the advances in marketing techniques and the increasing importance of online publicity the leaflet remains an enduring part of many organisations’ print needs.

Vegaprint provides: printing services & leaflets printing & leaflet printers

Keeping Marketing Costs Down When Starting a New Business

Starting up a new business can be exhilarating but it always comes with long lists of tasks to get organised.

Once the research has been done, a realistic business plan has been compiled and the finances have been agreed the new company is in a better position to consider how much it has available to spend on the next steps.

They will include finding suitable premises, or perhaps initially fitting out a room at home to keep overheads under control in the early stages. Then there is the process of getting known.

Marketing a business can involve several methods. These days it will almost certainly include a website, especially as clients and customers tend to use the internet for all research before they commit to a purchase or contract. Research has shown that more than 55% of people who were asked said they would have “misgivings” if they found that a company they were considering did not have a website.

Business networking breakfasts can also be a good way of getting known and making contacts, although it will generally take around six months of consistent effort to get to know the other members of such clubs and develop a mutual trust that will lead to people referring potential customers to the new business.

In the immediate start-up phase, therefore, the most crucial marketing tools are likely to be the printed materials, such as business cards, leaflets and flyers that can be handed out for people to see what is on offer.

It is possible to access cheap printing services if choosing a company that offers ordering and contract management online and by e-mail. Such printing companies can generate high volumes of orders in this way that enable them to offer discount printing for each individual customer.

This does not mean sacrificing quality of design or finished product. Cheap printing is often achieved by choosing a printer offering in-house design and branding advice. Some may these services free as part of their package. Others will negotiate a discount as part of the printing package.

For a new business choosing the right branding and colours can be crucial to developing a branding that makes them memorable and recognisable and a good designer will be able to advise on the appropriate colour and images for the business and will consult with the client throughout the process to ensure the result is absolutely right.

If the start-up budget is tight, the printer can also advise on the absolute essential materials a company should have. It may be that all that is needed is a simple, memorable business card and a set of leaflets or perhaps brochures. Another idea is to have a folder created with the company branding into which loose sheets can be inserted, then changed or added to as the business develops.

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