What impression does your business printed material create?

We take printed material for granted these days and it probably does not occur to us to consider our reaction to its design. We either like it or we don’t.

At some level, however, the design, layout and colours in even something as simple as a business’s letterhead printing may contain more subtle messages than we realise.

Ever since human beings started to communicate using paper and ink they have taken pains with the look of what they were producing as well as the message it contained.

Historically between 618 – 906 AD there is evidence of the use of images on paper was T’ang Dynasty in China applying ink on carved wooden blocks to make multiple transfers of an image to paper.

In the Western World throughout the Middle Ages most books were produced by monks in monasteries painstakingly hand copying text and illustrating the pages on parchment to create books. It was a lengthy process and the resulting works were rare and precious.

Printing in bulk became possible after Gutenberg invented the printing press using moveable type and from there the printed word became more widespread and printing techniques ever more innovative.

From the earliest times, however, design and colour have played an important part in the production of printed material. The science of colour theory developed in design to define more precisely the way we react to different colours, although colours have different meanings around the world.

Warm colours, such as red and orange reflecting reflect passion, happiness, enthusiasm, and energy. But colour needs to be treated with some caution. Red is often associated with anger in the Western world, for example, but in China it symbolizes prosperity and happiness.

Green, on the other hand, is a soothing colour and was often used as a wall colour in hospitals, but it is also often used in business to suggest a sober and businesslike attitude.

Choosing the right images, too, can be important in conveying the message or impression about a business brand and making it memorable. Most of us would recognise the logos of the best known fast food outlets even if there were no words at all on the literature.

If your business is a restaurant, for example, the menu printing layout and design can say a great deal about the kind of establishment it is and the cuisine it is offering.
So it is worth taking some care over the look and quality of all a business’s printed material from the business card to the letterhead, flyers, posters and leaflets.

Cheap leaflet printing need not mean compromising on quality if attention has been paid to getting the design right as well as the information it contains.


Vegaprint provides: cheap leaflets printing & letterhead printing & menu printing