Leaflets are a versatile way of advertising, providing information or running campaigns

Leaflet printing is one of the quickest and most economical ways of getting a wide variety of information to an intended audience.

The most obvious use for a leaflet is as advertising and to inform people of a company’s basic services and contact details.  Many small traders, such as builders, gardeners, plumbers and local takeaway delivery services, distribute them house to house in areas where they are hoping to pick up work.  They can be a handy memory aid when something crops up that needs attention around the home.

Companies use them as additional sheets to insert into a folder containing information on a variety of their products or services and they are a versatile way of updating information without going to the expense of re-printing a whole brochure or booklet.

They are a good medium to use for a special promotion or offer and can incorporate a contact form for people to place an order or to request more information.  Adding a code to the form means that the company can track how effective it has been and the response rate from different areas where it has been distributed.

Leaflets are also used by many organisations, from local government to health services to local charities to provide information on specific topics. The patient visiting their local GP may come away not only with a prescription but with a leaflet printed with guidelines on managing a particular health condition and what to watch out for should the condition deteriorate.

For schools, too, a leaflet is a useful way of keeping parents informed of specific events as well as providing them with useful guides and references for each stage of their child’s progress through their education.

Printing services can provide a very simple, nicely laid out product that can incorporate a small amount of design but is largely focused on the content text.

Equally the design of a leaflet can be as eye-catching and colourful as imagination can make it.  Illustrations, cartoons, logos and corporate branding can be included to act as a reminder of the company or organisation issuing them.

Leaflet printers can provide A5 size leaflets with a cover two inside pages and outside revere by printing the entire content on A4 sheets then folding them allowing for more information to be included as economically as possible.

Despite all the advances in marketing techniques and the increasing importance of online publicity the leaflet remains an enduring part of many organisations’ print needs.

Vegaprint provides: printing services & leaflets printing & leaflet printers

Keeping Marketing Costs Down When Starting a New Business

Starting up a new business can be exhilarating but it always comes with long lists of tasks to get organised.

Once the research has been done, a realistic business plan has been compiled and the finances have been agreed the new company is in a better position to consider how much it has available to spend on the next steps.

They will include finding suitable premises, or perhaps initially fitting out a room at home to keep overheads under control in the early stages. Then there is the process of getting known.

Marketing a business can involve several methods. These days it will almost certainly include a website, especially as clients and customers tend to use the internet for all research before they commit to a purchase or contract. Research has shown that more than 55% of people who were asked said they would have “misgivings” if they found that a company they were considering did not have a website.

Business networking breakfasts can also be a good way of getting known and making contacts, although it will generally take around six months of consistent effort to get to know the other members of such clubs and develop a mutual trust that will lead to people referring potential customers to the new business.

In the immediate start-up phase, therefore, the most crucial marketing tools are likely to be the printed materials, such as business cards, leaflets and flyers that can be handed out for people to see what is on offer.

It is possible to access cheap printing services if choosing a company that offers ordering and contract management online and by e-mail. Such printing companies can generate high volumes of orders in this way that enable them to offer discount printing for each individual customer.

This does not mean sacrificing quality of design or finished product. Cheap printing is often achieved by choosing a printer offering in-house design and branding advice. Some may these services free as part of their package. Others will negotiate a discount as part of the printing package.

For a new business choosing the right branding and colours can be crucial to developing a branding that makes them memorable and recognisable and a good designer will be able to advise on the appropriate colour and images for the business and will consult with the client throughout the process to ensure the result is absolutely right.

If the start-up budget is tight, the printer can also advise on the absolute essential materials a company should have. It may be that all that is needed is a simple, memorable business card and a set of leaflets or perhaps brochures. Another idea is to have a folder created with the company branding into which loose sheets can be inserted, then changed or added to as the business develops.

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a4 printing

What impression does your business printed material create?

We take printed material for granted these days and it probably does not occur to us to consider our reaction to its design. We either like it or we don’t.

At some level, however, the design, layout and colours in even something as simple as a business’s letterhead printing may contain more subtle messages than we realise.

Ever since human beings started to communicate using paper and ink they have taken pains with the look of what they were producing as well as the message it contained.

Historically between 618 – 906 AD there is evidence of the use of images on paper was T’ang Dynasty in China applying ink on carved wooden blocks to make multiple transfers of an image to paper.

In the Western World throughout the Middle Ages most books were produced by monks in monasteries painstakingly hand copying text and illustrating the pages on parchment to create books. It was a lengthy process and the resulting works were rare and precious.

Printing in bulk became possible after Gutenberg invented the printing press using moveable type and from there the printed word became more widespread and printing techniques ever more innovative.

From the earliest times, however, design and colour have played an important part in the production of printed material. The science of colour theory developed in design to define more precisely the way we react to different colours, although colours have different meanings around the world.

Warm colours, such as red and orange reflecting reflect passion, happiness, enthusiasm, and energy. But colour needs to be treated with some caution. Red is often associated with anger in the Western world, for example, but in China it symbolizes prosperity and happiness.

Green, on the other hand, is a soothing colour and was often used as a wall colour in hospitals, but it is also often used in business to suggest a sober and businesslike attitude.

Choosing the right images, too, can be important in conveying the message or impression about a business brand and making it memorable. Most of us would recognise the logos of the best known fast food outlets even if there were no words at all on the literature.

If your business is a restaurant, for example, the menu printing layout and design can say a great deal about the kind of establishment it is and the cuisine it is offering.
So it is worth taking some care over the look and quality of all a business’s printed material from the business card to the letterhead, flyers, posters and leaflets.

Cheap leaflet printing need not mean compromising on quality if attention has been paid to getting the design right as well as the information it contains.


Vegaprint provides: cheap leaflets printing & letterhead printing & menu printing

Is There a Place for Printed Leaflets and Flyers in a Digital Marketing World?

Whatever the size of a business it has to advertise or market itself in some way in order to draw in customers and clients and there has been a lot of agonising about the whether there is still a place for print marketing materials in the marketing mix.

It is generally said that every piece of marketing material needs at least six “touches” before it is either read or given attention. This would apply whether the medium was a promotional e-mail or e-newsletter, or a printed flyer.

It could be argued that an inbox swamped with unasked for promotional emails is a greater test of the receiver’s patience than a printed flyer and getting and keeping their attention online is much more difficult.

People read 40% slower on line and generally will not scroll down more than one screen at the most so the temptation to stop reading beyond the first couple of lines then hit the “delete” button is considerable. There is also the option to set up e-mail to block certain senders.

In view of this flyer printing could turn out to be a more cost effective method of marketing or advertising. A4 printing costs can be kept under control if a flyer is printed in black and white only and the size provides enough room for the information to be designed and laid out attractively – allowing for a certain amount of white space to make the information easier to read.

A flyer may also be kept for reading at a later date, especially if the company has been clever and included a printed QR code that can be scanned onto a mobile phone to access a special offer voucher or the company’s website.

While there are arguments that using paper is environmentally unfriendly at worst it will be put in the recycle bin, at best it will be kept and read at a convenient time.

Cheap leaflet printing is widely available from many local printers with digital equipment and usually a design service is part of the package. While those who are adept on a computer can design their own online flyer using one of the many available template designs they take time and effort that could perhaps be better used on fulfilling orders from customers and clients.

A flyer can be particularly useful for a small business offering useful local services such as window cleaning, basic household maintenance, or a mobile car repair service. The chances are that if it has a contact number clearly printed it will end up next to the telephone or pinned to a noticeboard to be handy for future use.


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For Setting Good Relationship With Your Printing House Spend A Little Time

Choosing the right printing house to supply business marketing materials and stationery should not be a decision based only on cost.

Of course, the quality of the end result is important and a business will want to be sure it gets good value for its money.

But there are other considerations such as how easy the company is to deal with, whether it is helpful and prompt in responding to questions and how quickly can it turn around a job are equally important not only because getting a project right first time can save time, money and the stress levels of busy people.

Many print houses now offer an online printing service allowing the client to order print materials quickly and efficiently. This can be useful for a re-order of something straightforward such as business cards or letterheads, where the printing company can save a customer money because it has fewer overheads and a higher volume of work itself.

For a more complex project, however, some printing houses offer a real time online chat service where the customer can ask questions and get quick responses. Sometimes, though, there is no substitute for a phone call or even a face to face discussion to ensure a project runs smoothly.

This can be particularly important if the customer intends to use the in-house creative and design services many printing companies now offer. The designers need to understand the customer’s company business and the kind of image it needs to convey.

That might be difficult to achieve without at least one face to face meeting particularly at the start of a relationship with a new customer so that the people involved can get to know and understand how each works, what are the most important issues whether the customer has any particular preferences about colours, design and other issues.

This might be more difficult and time consuming to achieve using an online chat facility but once that initial relationship has been properly established the printing company that offers an online printing services may well be the most efficient and cost effective option.

Generally most people prefer to do business with other people that they trust and it can take a little while to build that trust. It is worth taking the trouble to achieve a real understanding at the start when considering using a new supplier in order to build that trust and ensure that future work is done efficiently, quickly and correctly.


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Important & Effective Information About A Business Provided By Printed Marketing Materials

Printed business materials can make a great marketing impact if they are written and designed properly.

This applies to everything from a letterhead and stationery printing to a flyer and a brochure or booklet.

Every piece of print a business sends out makes an impression on the person receiving it, whether they are aware of it or not, and it is worth taking some pains to make printed material as clear and user friendly but also reflects the company’s professionalism and attention to detail.

The guidance for letterheads is to keep the information simple, easy to read and to include only the information that is relevant. Fancy type faces that are difficult to read should not be used.

When ordering stationery printing it is important to ask for a pre print proof to make one last check that there are no spelling errors or misplaced numbers in the phone numbers and that the colours and quality of paper are as required.

A print booklet or brochure can be used for many purposes including as a catalogue and reference for a company’s services or products or to as a special souvenir issue to celebrate a particular anniversary in the company’s history.

Again the message is to keep the design clear and user-friendly. That does not mean the design cannot be innovative if this is important to the company’s brand image, but essentially a booklet is created to provide information and it needs to be clear and easy to find.

Type should be easy to read whatever the background colour and not get lost in the confusion of an overpowering background. Keep the language as simple as possible and avoid using industry-specific language or abbreviations that are unfamiliar to the reader and can make them feel excluded.

One popular marketing technique is to use a booklet to position the business as an expert in its field. People like getting something for free and a useful technique is to provide some helpful tips on issues or situations related to the company’s products or services.

Cheap printed flyers can be used to create a buzz before the release of a booklet, advertising what is coming, or to advertise a new product or service launch or an event.

While much of a company’s marketing may have moved online there is nothing wrong with continuing to use print as part of the marketing mix and there are times when it may actually be more appropriate than communicating online.